One of Nigeria’s leading financial institution, FirstBank of Nigeria Plc, has agreed to partner with  Strands Communications Ltd, a resource development and event management company to sponsor the annual Student Trade Fair in 5 tertiary institutions namely; Yabatech, University of Benin, University of Port-Harcourt, University of Calabar and University of Lagos.

Inaugurated in 2006, the annual fair has become Nigeria’s largest show of its kind and has risen over the years to enjoy a high reputation as the most popular event amongst youths and students for discounted shopping and opportunity to interact one on one with providers of products and services they consume.

Along with the large proportion of exhibitors and visitors and returns every year, the event provides a common platform for manufacturers, traders, retailers, innovators and service providers the opportunity to showcase their goods and service to students and the populace within and around the university metropolis.

According to Mr  Alafia Gbadebo, Managing Director, Strands Communications Ltd,  First Bank has, over the years, been supportive of youth development initiatives amongst the Nigeria youths which constitutes close to 60% of the Nigerian consuming populaceaa.

“There is,! therefore, no better environment for product promotion than a trade fair within the ambit of a higher institution,” he said.