The curtains were finally drawn on the Nokia Don’t Break The Beat, a popular rap competition in Lagos recently, with one of the finalists from Benin, Tosin Kolajo, emerging the grand prize winner of the competition.

The 200-level Geology student from the University of Benin,  carted home a cash prize of N1million, while the sum of  N500,000 went to Black Jeez, from Lagos as  the first runner-up.

Speaking on his victory, Kolajo expressed gratitude to his fans for believing in him during the competition and the Nokia brand for giving him the opportunity to use his God-given talent.

Declaring the competition open, the Marketing Manager, Nokia West Africa, Mr Kesiena Ogbemi, described the competition as an initiative designed to give hope to the Nigerian youths.

“Our new range of Asha devices are messaging tools that allow users stay connected to friends and family through social media platforms like Twitter, Facebook and Skype. Asha means ‘hope’ thus, our giving hope to these young talents,” he stated.

He expressed his delight that the competition, which was the maiden edition had enabled the brand discover abundant talents that abound in the country.

The Chief Executive Officer, YDX, Nokia’s  experiential agency, Charles Abraham, commended Nokia for coming up with this initiative, noting that it is in tune with the brand’s tag line of ‘connecting people.’

“The competition has harnessed Nigerian youths with music in freestyle, which has no barrier whatsoever. Over 500 talented youths from different regions of the country put in for this competition,” he noted.