INTERCONTINENTAL Distilleries Limited (IDL), has proven a strong link between its product and indigenous tradition by introducing its new Eagle Supremacy brand of Aromatic Schnapps at the Osun Osogbo Festival, when the company’s top management paid a courtesy visit to the Ataoja of Osogboland, Oba Jimoh Oyetunji Olanipekun Laaroye at his palace.

The General Manager, Sales and Marketing, Mr Bayo Oke, expressed delight with his organisation’s ability to consistently sponsor the festival. He said that this year’s sponsorship package was different from that of previous years because of the introduction of the new products namely the 1 litre bottle of Eagles Aromatic Schnapps, Alomo Bitters, and  Eagle Commodore Schnaaps, aside from the regular 75cl Eagle Majesty Schnapps which had been the only featured product in previous years.

Mr Oke, who was accompanied by the Brand Manager, Eagle Aromatic Schnapps, Mr Kingsley Anuebunwa; Promotions Manager, Mr Tunji Oni and Sales Operations Manager West 2 Region, Mr Olumide Makinde, said IDL would support the festival by providing free sampling of its various drinks, free gifts and sponsorship of live musical concert. The IDL team also made a presentation of cartons of various products of the IDL stable to the monarch and his chiefs, plus other promotional gift items including umbrellas, T-shirts, handkerchiefs and more.

The monarch who was on hand to received the IDL team, expressed delight with the visit, which also had place chiefs and the Osun Governor’s Special Adviser on Tourism, Chief Ladi Soyode. It was noted that the introduction of three new products within a year, showed that IDL was thriving and truly making headway in its quest to be the number one distillery company in Nigeria.