AS part of efforts to celebrate Global Handwashing Day, using it to drive change in hygiene behaviours, Unilever through its Lifebuoy soap, signs a Memorandum of Understanding with the OsunState Government.
The key objective of the MOU is to share a common vision and improve the health and wellbeing of Nigerian children through implementation of integrated school health education and behavioural change activities around hygiene, oral care, nutrition and sustainable energy consumption as part of their commitment and dedication of resources into measurable results for all children.
Speaking at the Global Handwashing Day celebration in Osun State, Brand Building Director, David Okeme, represented by Nutrition and Health Manager, West Africa, Unilever, Dr. Victor Ajieroh said, “Unilever is happy to be part of the 2013 celebration of the Global Handwashing Day in collaboration with the State Government of Osun, the Partnership for Child Development and other stakeholders”.
“Our key motivation is how to help children reach the age of 5 through the promotion of knowledge, behaviours and practices on soap use for handwashing and improved hygiene. It is scientifically settled that handwashing with soap can cut diarrheal diseases.
“In addition to this joint collaboration with the Osun state government and the Partnership for Child Development where we drive behaviour change, we are continuing with our Lifebuoy community hygiene programme in collaboration with the Osun State governemnt Medical Women Association of Nigeria. We are also collaborating with the National Task Group on Sanitation and UNICEF through the community Assisted Total Sanitation programme in Nigeria,” he added.
Osun State Governor, Rauf Aregbesola, noted that the state is in collaboration with Unilever, as part of its commitment to leave no stone unturned to make it a model state for hygiene.
According to him: “We use this opportunity to create awareness in the general populace to imbibe the culture of handwashing, to sensitize policy makers, to give proper attention to schools to provide handwashing materials.
Brand Manager, Skin Cleansing, Unilever Nigeria, Mr. Olumide Aniyikaiye, noted that through the social mission of Lifebuoy brand, “we are involved in series of high impact and interconnected activities to cut diarrhea and other infections and save lives in the state of Osun.
“Lifebuoy aims to reduce the number of preventable diarrhoeal deaths in villages through hygiene interventions like handwashing with soap,” he said.